In this 5-part training series from the experts at Wealthy Affiliate, my favorite instructor, Jay, will teach you the basics of email marketing, how to build an email campaign, what to write in your emails, how to get email subscribers, and how to automate the entire process.
Setting up email marketing automation is one of the best ways to add a passive income source to your online business. This series covers all the steps to setting up the best automated email marketing system.
Why You Should Do Email Marketing
I’ve been a full-time affiliate marketer for 10 years. I’ve used email marketing right from the beginning.
Some say “the money is in the list!” I totally agree. The internet is changing constantly.
Search engines like Google, Bing and Yahoo change their processes regularly, which can sometimes leave your website out in the cold temporarily. And social media platforms change and even come and go.
But whatever happens, you’ll always have your email list that you own and that you have complete control over. You’ll always have that list of people who are already interested in what you’re offering!
So I definitely recommend getting email marketing set up as soon as possible. This training series will show you exactly how to do it.
I personally use AWeber as my email marketing software. Their email marketing platform is easy to learn and use, and their customer service has been excellent. You can read my full review and about how and why I use AWeber here.
Email Marketing Foundations
This email marketing course contains 5 live classes on how to set up the best email marketing system:
Class #1: The Basics of Email Marketing. Having an audience that reads your content consistently is enormously beneficial to running your online business.
In this live class, Jay will walk you through the basics of email marketing and exactly how to get started.
Don’t be intimidated by email marketing. You can start with a very simple process and build on it over time. You don’t have to know or do everything today.
Class #2: Building Your First Email Campaign. Learning how to build an email marketing campaign can be a bit overwhelming if you’re a beginner. In this live class, Jay will teach you everything you need to know about setting up a successful email campaign.
I’m probably way out of line by inserting this here, but I want to give you my take on email campaigns and funnels. I personally don’t like creating cheesy, spammy sales funnels. I don’t want my visitors to put up with it and I personally hate when I end up in someone’s annoying email funnel.
I have a couple in place in my business, only ones that I think provide a valuable series of emails that will help people.
But for the most part, I just have a large email funnel in place for each of my websites. You can watch my (pretty old but still relevant) step-by-step video about how I do this here.
Class #3: Writing Emails that Increase Conversions. You can set up an automated email marketing series that will increase your conversions.
In this live class, Jay will walk you through what you need to know about writing effective emails that will increase conversions!
Free Email Marketing Guide: You may want to save this for later. It’s a free class from AWeber, called “What to Write in Your Email.”
This is a complete guide to writing effective emails, plus a complete, free email marketing course. Includes 45+ email marketing templates and a complete course for writing great emails.
Using Artificial Intelligence AI to Write Emails
As of the date of this post, AI is still pretty new. So if you want to learn more about it as it progresses, sign up for the Free Starter Membership in Wealthy Affiliate at the end of this post.
They’re doing a fantastic job of not only keeping us up to date on AI, but they’re providing thorough training on how to use it for your business.
Class #4: Opt-In and Landing Page Strategies. Getting people to subscribe to your email list can be challenging. You really have to make it worth it for them! In this live class, you’ll learn some simple, yet effective strategies that will help you grow your email list fast!
I started with one very simple opt-in pop-up box on one website when I was a beginner with a free eBook as the offer to get people to sign up for my email list. As the years progressed, I’ve added dozens of different opt-in options all over my sites for people to receive various freebies for subscribing. It’s super effective.
You can watch my quick video on how to make opt-in boxes for your website here.
Class #5: Creating Blog Broadcasts for Email Campaigns. You can set up a system where your email subscribers receive an email automatically every time you publish a new blog post.
In this live class, Jay will walk you through the exact steps on how to set up a blog broadcast campaign.
Here’s my two cents again: I personally don’t have blog broadcasts set up for my websites. As a full-blown, full-time affiliate marketer, I’ve built my sites to be huge “spider webs” of connected functions and content.
I create many posts that have a specific function; they’re not something I want to go to my email list. Maybe I’m missing out here, and you should certainly take this class and get a more expert opinion than mine.
But I personally have never opted to have every post I write automatically sent to my email list. Ok, I’ll shut up now.
Click below to check out this training series. You can do the entire series, along with endless other trainings, with Wealthy Affiliate’s 14-day free trial (details below).
About Wealthy Affiliate
Wealthy Affiliate teaches people how to be successful working online. They have an enormous amount of training available for affiliate marketers and people who work online or want to have their own online business.
You can read my full review of Wealthy Affiliate here.
Wealthy Affiliate offers a Free Starter Membership where you get to check out their training before you decide whether to sign up for their Premium Plus Membership.
The Premium Plus Membership contains endless training, more classes than you could ever complete on all subjects having to do with making money online. I’ve been a premium member of Wealthy Affiliate for 10 years.
You can do the training series described in this post for free within their 14-day trial of the Premium Plus Membership.
This is How I Started
I joined Wealthy Affiliate’s Free Starter Membership 10 years ago to learn how to do affiliate marketing.
I chose to do affiliate marketing as my full-time job, but you can certainly do it as a part-time business or side hustle to earn extra money.
You can also learn other ways to make money online besides affiliate marketing at Wealthy Affiliate. Regardless of what you decide to pursue, the training at Wealthy Affiliate will show you how to be successful.
For more help with email marketing specifically for affiliate marketers, read my post, Email Marketing Tips for Affiliate Marketers to Thrive!
Questions About Email Marketing?
Please feel free to comment below this with questions about email marketing, and let me know if there’s another specific topic you’d like training on. I’m happy to help! Debra
I found your 5-part training series on email marketing for beginners to be exceptionally informative and well-structured. Your emphasis on building and nurturing an email list resonates deeply, especially considering the evolving nature of online platforms. As highlighted in your post, having direct access to an audience through email ensures a stable communication channel, irrespective of changes in search engine algorithms or social media dynamics.
The inclusion of classes focusing on the basics, campaign building, and writing effective emails provides a comprehensive foundation for newcomers. Your recommendation of AWeber as a user-friendly email marketing platform with excellent customer service adds practical value for those seeking reliable tools.
Moreover, your insights on maintaining authenticity in email campaigns are commendable. In an era where consumers are inundated with promotional content, crafting genuine and valuable email sequences can significantly enhance engagement and conversions.
For those interested in delving deeper into the nuances of email marketing, the Wikipedia article on the subject offers a broad overview of its history, types, and comparative advantages.
Additionally, understanding the art of crafting compelling email subject lines is crucial for improving open rates. An article from Lifewire provides valuable tips on creating subject lines that capture attention and prompt action.
Thank you for sharing this valuable resource. Your dedication to guiding beginners through the intricacies of email marketing is evident and much appreciated.