This 4-part training series from the experts at Wealthy Affiliate will teach you the basics of niche research and how to find a profitable niche for affiliate marketing. You can access the full class (and another I’ll give you a link for) with their 14-day free trial.
watch my video outlining this training series:
Niche Research Classes Included in This Series:
Class #1: The Basics of Niche Research
In this class, you’ll learn how to understand that niche research is the cornerstone of any online business. This class will break down the niche research process and show you exactly how to find a profitable niche for your online business.
Class #2: The Niche Brainstorm Process for New and Existing Sites
Choosing a niche for a new or existing website can be overwhelming. In this class, the instructor will break down the exact process that he uses for finding niches for new and existing websites.
Class #3: Researching Keywords Within a Niche
Once you’ve decided on a niche, it’s time to start the process of researching keywords. In this class, you’ll learn how to discover keywords with search intent within the niche you’ve decided on. This class will break down the process for finding a ton of niche-related keywords!
By the way, I believe Wealthy Affiliate is extraordinarily good at teaching people how to do keyword research. You’ll see a link for one of their free keyword research classes below.
Class #4: The 3 Types of Keywords for Your Niche
Within any niche, there are literally thousands upon thousands of keywords. Your task is to find keywords that are relevant to your audiences’ searches. What is YOUR audience actually SEARCHING for? This class will break down the three types of keywords you need to focus on within your niche.
Mastering the Art of Niche Selection
Wealthy Affiliate has another 6-part training series that goes even deeper into the process of doing effective niche research, called, Mastering the Art of Niche Selection. Definitely worth checking that out as well.
Why Niche Research Is Essential
Niche research is the foundation of any successful online business, blog, or affiliate marketing strategy. By identifying a specific topic with high demand and low competition, you can attract a highly targeted audience that’s more likely to engage, convert, and stay loyal.
Instead of competing with thousands of websites in broad markets, niche research helps you find profitable opportunities where your content or products can stand out. It also allows you to create content that directly answers your audience’s specific questions, improving your chances of ranking in search engines and generating consistent, long-term traffic.
My Favorite Niche Research Tool
One of the most powerful tools for niche research is Jaaxy, a keyword research platform built specifically for bloggers and affiliate marketers. Created by the owners of Wealthy Affiliate, Jaaxy is the keyword and niche research platform chosen by the most successful entrepreneurs in the world. It’s all I use, and it’s included with my Wealthy Affiliate Membership.
With Jaaxy, you can start with a broad topic and instantly uncover hundreds of related keywords, complete with essential metrics like monthly search volume, competition (QSR), and an SEO score that shows how likely you are to rank.
It’s especially effective for finding long-tail keywords—specific search phrases with low competition and high buyer intent. Jaaxy’s Alphabet Soup tool also automates Google’s autocomplete feature to help you uncover fresh niche ideas you might not have thought of.
What sets Jaaxy apart is how it combines speed with insight. You can evaluate keywords, check domain name availability, save keyword lists, and even track your rankings over time.
Whether you’re just starting out or refining an existing niche, Jaaxy makes it easy to find profitable keyword opportunities and validate your niche with real data. If you’re serious about niche research, Jaaxy is one tool you don’t want to go without. You can read my complete review of Jaaxy here.
About Wealthy Affiliate
Wealthy Affiliate has an enormous amount of training available for affiliate marketers and online entrepreneurs, from absolute beginners to advanced, seasoned marketers. You can read my full review of Wealthy Affiliate here.
This is How I Started
I joined Wealthy Affiliate’s Free Starter Membership back 10 years ago to learn how to do affiliate marketing and I’ve been a full-time affiliate marketer ever since as a direct result of their training. I chose to do affiliate marketing as my full-time job, but you can do it as a part-time online business or just a side hustle to earn extra money.
Regardless, Wealthy Affiliate will show you how to be successful. Please feel free to comment below with questions, and let me know if there’s another specific topic you’d like training on. I’m happy to help! Debra
Niche research is the backbone of any successful online venture, starting with identifying gaps in the market through tools like Google Trends or competitor analysis. As you advance, diving deeper into audience pain points, search intent, and monetization potential becomes crucial. The key is balancing data-driven decisions with creativity—sometimes the most profitable niches are underserved markets with high engagement. What’s your go-to strategy for validating a niche before committing?