In this expert training series from the experts at Wealthy Affiliate, you’ll learn how to use Google Adwords step-by-step. You’ll also learn the priceless skill of putting Google Adwords Conversion Tracking in place so you’ll know exactly which ads are converting, and which ads to scale and grow.
Google Adwords is one of the most profitable (and expensive!) PPC networks available online. But when you know how to use it properly, you can control your PPC costs and raise your profits at the same time!
If you like, you can click here to go directly to the series. Or stick with me to learn more about this fantastic resource. The classes in this series include:
Introduction to Google Ads PPC
In this class, you’ll be introduced to the world of Google Ads and learn how it actually works. The instructor will be analyzing Google Ads from the inside out, discussing the pros and cons of Google Ads, and begin to explain how to use Google Ads to profit online.
How to Optimize Your Google Ads Funnels
Creating a successful Google Ad is actually quite easy. But before you can even start, you first need to create a super relevant sales funnel that are effective. In this class, you’ll learn the four key elements to creating a profitable Google Ads sales funnel and how to optimize each funnel for maximum success.
How to Create a Successful Google Ad
In this class, you’ll be making your first Google Ad based on the high relevancy principal and how to use the successful funnel approaches the instructor has been using successfully the last 15 years!
Monitoring and Optimizing Your Google Ads
In this class, you’ll be learning about the many possibilities of what to expect once your first ad is live, how to optimize your ad, and if necessary adjust your sales funnel to improve its success.
You can also check out Google’s help page for optimizing your Google Ads.
How to Scale Your PPC Ads
Once you understand how to build a profitable ad and sales funnel, the next step is to scale that experience into making more ads and possibly expanding into other PPC networks. This class covers the various ways to do that.
What are Successful Google Ads Strategies?
In this class, you’ll learn about common myths, truths and popular strategies you may have seen online regarding making money with Google Ads and pay-per-click; specifically what’s true and what’s not.
How to Have Long-Term Success with PPC
In this class, the instructor will circle back to everything covered thus far and establish a plan of action to help you become successful at PPC and how to diversify your online business.
Strategies to Save Money and Raise Conversions
In this class, you’ll learn advanced strategies to help raise conversion rates and save money on Google Ads. This topic is discussed in another class covering the basics of long-term success with PPC, but dives much deeper into ways to do this.
Introduction to Conversion Tracking
You can use conversion tracking to learn which campaigns, ad groups and keywords are getting you the most leads, sales and conversions. Installing conversion tracking correctly on Google Ads is not simple.
But in this class, you’ll learn how to do it and how to measure your conversions through methods inside as well as outside of Google Ads.
Introduction to Maximizing Conversion Value
There are many ways to run your Google ads and the main one covered in this series is is using the manual CPC option, which is best for beginners and those who have a smaller budget.
However, there’s another method called Maximizing Conversion Value where you let Google “take the reigns” and run your ads in a way that will maximize their exposure and potential conversions. This class will cover how to use it.
Best Evergreen Niches to Profit With Using Google Ads
As you may know, evergreen niches are popular topics that people will always be searching for and if chosen correctly, can make for successful Google Ads and sales funnels.
In this class, the instructor will explore 12+ evergreen niches you can make simple sales funnels with, create Google ads to target, get a lot of clicks to your ads, and potentially profit big time in the process.
You can also learn SEO strategies to get traffic to your evergreen content, in this training series, Mastering SEO in Google.
Google Ads Optimization Scores
Once your ads start getting clicks and develop a history, Google Ads will start to offer suggestions they believe are the best practices to improve your ads. This is known as the Google Optimization Score and they apply it to your entire campaign.
However, knowing which ones to apply and which ones to ignore is extremely important for long-term success on Google Ads. This class will show you how to understand what to do (and what NOT to do!)
Overcoming Google Ad Disapprovals
If you make enough ads and use Google Ads long enough, you’ll eventually experience one of your ads getting flagged or disapproved, or possibly limited on how the ad is shown in Google. Sometimes these ad disapprovals happen for legitimate reasons, and sometimes they don’t.
In this class, you’ll learn the many different ad disapproval situations you may encounter and how to deal with them to avoid having your account shut down.
Creating Split Test Landing Pages for Google Ads
Because Google Ads isn’t the only PPC network available, you may find yourself wanting to promote the same product or service through more than one PPC network. You could just send all PPC traffic to that one landing page, but it’s important to distinguish which PPC network is performing better.
This is where split testing becomes necessary. In this class, they’ll go over exactly how to do split testing.
How to Use Google Ads Device Targeting
Although this training series helps you generate targeted clicks to your Google Ads, not all of those clicks carry the same weight and a lot of what affects that value is what type of device your clicks come from. Are they coming from mobile? A tablet? A smart TV? A desktop device?
These four difference devices can provide your ad with clicks, but unfortunately some of them could be useless and/or cost you a lot of extra money. In this class, you’ll learn how to set up your ad settings so you get less of the worthless traffic and more of the targeted traffic to save money and increase conversions.
About Wealthy Affiliate
Wealthy Affiliate has an enormous amount of training available for affiliate marketers and people who work online or want to have their own online business. You can read my full review of Wealthy Affiliate here.
You can complete this complete training series, along with additional training if you like, in their 14-day trial.
This is How I Started
I joined Wealthy Affiliate’s Free Starter Membership back in 2015 to learn how to do affiliate marketing. As of the date of this post, it’s been ten years and I’m still going strong! I chose to do affiliate marketing as my full-time job, but you can also do it as a part-time business or side hustle to earn extra money.
Regardless, the training at Wealthy Affiliate will show you how to be successful. Please feel free to comment below with questions, and let me know if there’s another specific topic you’d like training on. I’m happy to help! Debra
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I am now in the process of studying how to us Google Ads to my advantage, the good news is with this type of advertisement you are almost immediately place in the front of your audience, this is the power of paid traffic vs organic traffic which can take a longer time. You will need a budget of course and knowing how to use this method will determine how you budget is affected so a careful approach is need when using this method or you could loose money easily instead of getting a good return on your investment.
Agreed. I also like to use Microsoft Ads because they tend to be cheaper and less strict.